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editorial: print & web
brand language & architecture | print layout | website design
HŌM, a lifestyle print and online magazine
presented the challenge of creating a publication
that embraced and depicted the essence of its
brand; one that could incorporate a calm and
“zenful” feeling, not unlike the articles they would
feature; home decor, healthy living tips, and
recipes, as well as articles on meditation, yoga,
and the simplification of life.
An organic, modern, simple, clean approach was adopted as the main characteristic of the HOM brand. Since the magazine was about yoga, healthy living, and organic modern home decor, it was felt that this modernistic approach was appropriate. To balance the color
palette, a clean, simple sans serif font chosen as well.
HOM magazine | print
HOM magazine | web
HOM was a WordPress Divi theme template. A UX design
process was considered while developing the site. The process
is illustrated below; sitemap, wireframes to the actual webpage.
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