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Uusi: a thoughtful eatery

identity design: print & web

brand language & architecture    |    print layout    |   website design

" Food as it should be. Food should taste good.
It should feel good. It should do good things for you & the world around you...
Good food, good mood! "


Uusi is a farm-to-table, resource local product restaurant.
It values the freshest ingredients, changes the seasonal
menu, and embraces supporting its local farmers and 
food artisans.  As a designer, how do we embrace this belief 
and depict it in our creation of the brand? 

brand identity

Colors were selected that bring in the feel of fresh vegetables, and quirky patterns are used to balance the simple, clean fonts and imagery that show the use of seasonal food selections to embrace the farm-to-table concept.  

Menu Design  

Uusi    |     web

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