brand language & architecture | package design | concept
American Advertising Federation
Silver ADDY Award 2022
Namastéa wants to create a unique experience for its consumers in taste, visual excitement, and interaction.
The packaging created from reusable and sustainable materials is a priority for the Zen Tea brand.
It needs to be consistent in its brand-creative, unique,
Simple, clean packaging is made from organic, reusable, or recycled materials with a re-purposed twist. Stylized icons of herbs or flowers were created to define varieties of teas.
package die cut patterns
Zen Tea | final design